The analysis of how pop culture is affecting tradition was one of the main focuses in the third unit of this quarter. For our third paper, we were instructed to write an essay on how a specific element of pop culture is challenging a traditional way of doing things, and how those changes are impacting our society. I chose to write about how social media websites, as a part of pop culture, are impacting the way that companies are marketing their brands. My intention for this piece was to effectively show how advertising through social media works, while giving critical perspective on the positive and negative aspects of this new trend.